Common mistakes when creating your online store that you should avoid
In the recent period, the number of online stores has increased and has become a basic thing in our life. Each one of us has his favorite store, which he feels comfortable when shopping from him, but have you ever thought to be an online store owner? If you have this idea or intend to set up your online store, then here are some mistakes that you should avoid when creating your own online store.
1- Blind imitation of what competitors are doing on their sites without a clear vision
Imitation is for the sake of imitation and not setting a clear, long-term vision, your store will remain stable at a certain point and not grow up and remain limited in scope, and it can accept failure.
But in the beginning, the imitation in some elements may seem normal and somewhat important, taking care to develop the store so that it becomes distinct from others, there are many examples of stores that started small and similar to their competitors, but then suddenly expanded and became very distinctive, and is unique to a huge number of customers.
2 - Choose the basic components for building the store
It is represented in choosing the domain name, booking the hosting ,, and hosting here is important. If the company that provides these services from them is bad and constantly crashes, then whenever it crashes, the store will also crash with it, so you must choose a reputable web hosting company, and then comes the selection of the appropriate template For the website and its services.
3 - Pay attention to safety so that your customer or visitor to your website feels comfortable
If your website is not well secured against hacking, then visitors will stay away from it for fear of their payment data being stolen, so most users look at the address bar to see the HTTPS protocol. Currently, Google Chrome and others browser warns of unsafe websites and warns the user that this site is not safe for him, and sometimes he refuses to enter you to the site if it is dealing with payment data and a message appears explaining that the site is not safe.
One of the important elements in building the online store is the use of a more secure external payment method and provides more protection, for example, if you use PayPal, it is rich in recognition worldwide and many other powerful payment methods that provide more safety for your customers.
4 - Putting adequate information about the products
It is a good description to clarify the product's specifications with attaching photos if they are not of high quality, then at least they should be of appropriate quality enabling the user to clearly see the product and include it in all respects while providing an opportunity for the user to evaluate the product and comment on it according to his experience of the product in full transparency for the rest of the customers to see before thinking When buying, as it has known the experiences of customers who bought the product before, you should not ask the user to rate you with 5 stars, as it may lose confidence for some customers in your products or your website, but let it evaluate according to his experience, if it is bad, contact him or ask From him explaining the reason for his dissatisfaction with your service and trying to gain his satisfaction so that you do not lose him, there is a proverb that says (the loss of money can be compensated, but the loss of the customer does not compensate) because you lose one customer, so be prepared to lose more in the future, because the user who is dissatisfied with your service and this is a matter in all stores you find Among the 20 clients who like services, you find one or two clients who rate the service badly, so we must communicate with them here and try to satisfy them with any offers and take their opinions and suggestions about the services that they did not like, so we have won the customer and did not We lose it and this is a good thing in front of all your customers and new customers. If this customer whom you satisfied explains what happened to him, it will be a point of strength for you to disrupt the push to further progress.
5 - The friendly design of the website and the application of the online store
Here, one of the very important things is the good arrangement of the elements within the site as well as the application so that it is a friend of the user and all the elements appear in it and is clear and easy for him to move between them and see your products comfortably, this point comes through the simplicity of design and sufficing with a little extra decoration on the site so that it is not Heavy use and download so that the visitor does not get bored of leaving the site,
Likewise, emphasis must be placed on the compatibility of the website and the application with mobile phones because all Internet users own mobile phones and cannot completely dispense with it, so concern for compatibility with mobile phones has become an obligation on all website owners.
6 - Pay attention to the user experience on your website and your online store application
Taking care of the customer and recording what he likes inside the site and what he does not like is a fundamental point in the success of the online store by urging the user to conduct a small poll consisting of a small group of yes or no questions. It is not desirable that the questions be many and long sentences so that he does not feel bored, and at the end of the questions put him An optional box can explain what he wants if the questions are not sufficient and do not fully reflect his experience,
Thus, you have compiled a database of what customers care about and what they think, and this makes you look forward to providing more services according to the aspirations and ideas of your customers and to attract more new customers.
7 - Good and continuous marketing
Marketing here is not considered finished to a certain extent, so sometimes you find large companies that have millions of customers who place ads for them on the Internet, so do not be surprised and say a large company has more than 10 million customers advertising its services and products, so you must know that that company wants to increase the size of its customers from 10 million To a number more than it and aspire to double this number continuously.
Marketing is done through social media pages on the Internet, and a link is placed on the website so that the user can reach you and learn about the new services and products that you offer.
Paying attention to marketing offers such as discounts on one of the products on occasions, as it attracts the attention of many customers and prompts to buy the product. Or provide good gifts and offers for new users, it gives a good impression on the same user.
8 - Choose a good work team
Choosing a work team capable of creativity and development in order to achieve more progress and success, not the people whose only pursuit is routine work and one of the important elements in the work team, for example, are customer service officials. They must be qualified and well trained and have experience in dealing with customers in all cases and ability The governor must pay attention to the client and pay attention to him, his aspirations, and his problems.
You should choose a team of cooperative and cooperative work that works for success and progress, not for his personal benefit.
9 - Pay attention to shipping and delivery service in a timely manner
It is one of the problems that causes a clash between the customer and the company that owns the online store, which would make the customer not think of dealing with you in the future. Before establishing the online store, consideration must be given to choosing the appropriate and fast means of transportation. If you do not have the ability to provide high quality delivery service, it is best to rely on one of the good shipping companies that have a good reputation and high confidence so that the matter does not get worse for you.
10 - Choose the geographical location from which you will start expanding and providing your online store services and products
If you are in a country with a very large area, you should start in specific nearby areas at the beginning so that you do not find it difficult to deliver orders to your customers, and then start to expand and progress with deliberate steps to reduce problems, it is not correct that we start working in all regions of the country from the first day or so Until the first year at least until the cost is not high for the company or for the customer in terms of the delivery process for the product at a high cost, and there may be a delay in the delivery of the product, which gives the customer a bad impression about the company,
Here, you must be patient and choose the geographical location in which the online store will work to deliver to it, and it is preferable for it to be a city in the center of the country and easy to move to neighboring cities to provide good service and speed in delivery, and then move to delivery to other areas so that you can reach other areas and establish branches Others serve customers in other regions until it reaches all parts of the target country to establish the online store in it.
In the end: you must know well that these are not all errors and problems, there are some problems and errors that you will recognize later, but what we mentioned earlier is among the most famous mistakes that many owners of online stores faced, some of them were able to solve them and some of them could not and fell To the abyss.